Some campaigns are carefully crafted based on strategy and brand guides. Others are born somewhere around the 87th listen of Taylor Swift's Lavender Haze.
This collection features some of my favorite art direction and photography from my time at Insomnia
Cookies inspired by limited-time flavors, cultural moments, seasonal occasions, and blockbuster collaborations. Every piece was designed to engage Insomnia's fans while pushing the brand's irreverent personality further, turning everyday cookie cravings into something worth obsessing over.
Cookies inspired by limited-time flavors, cultural moments, seasonal occasions, and blockbuster collaborations. Every piece was designed to engage Insomnia's fans while pushing the brand's irreverent personality further, turning everyday cookie cravings into something worth obsessing over.
Art Direction & Creative: Photography, Video, Print, Digital Media, Copywriting
Photographer: Philip Gabriel Photography, Food Stylist: Emilie Foshnocht, Video Editing: Ned Leo Lex
In collaboration with: Have A Good Day Studio, Ravyn Creative, Adjective & Co
In collaboration with: Have A Good Day Studio, Ravyn Creative, Adjective & Co
