2020 American Advertising Awards - Gold: Integrated Brand Marketing Campaign
2020 Emmy Nominated: Graphic Arts/Animation - Classic Edition Graphic/Animation Package
The launch of the Classic Edition Jersey release was one of the most successful launches the 76ers have ever had. The two teaser trailers along with the nine-photo Instagram grid garnered 3.5 million impressions, 1.2 million video views and 900k engagements. The central image of Ben and Joel in the Instagram grid post is the most liked Instagram photo in 76ers social media history with over 174k likes.
Creative Direction: Brian Adams, Tommy Beebe  |  Design: Abby Cook, Kevin Maul  |  Photography: Alex Subers  |  Video Editing: Alex Nolan
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